Trust - The Key To Effective Consultancy

London, 6th January 2017 - PR may have a reputation for attracting brash, self-confident individuals, and we’ve all enjoyed the company of some of those. But during 15 years of coaching aspiring consultants both within large PR agencies, and now as one of the services I offer from my own company, I’d say lack of confidence is a far more prevalent trait.
One of the best business books I’ve read in recent years was Charles Green’s The Trusted Advisor. I follow him on twitter @CharlesHGreen, and a couple of weeks back he retweeted a blog by a lady called Ann Kruse, who has a website called I very much like what she wrote, so with her permission I’ve reproduced the article below. I think it makes excellent reading for anyone looking to take the next step in their career.
Do You Trust Yourself?
asks Ann Kruse
My coaching clients, in the privacy of the coaching conversation, often disclose a lack of self-confidence.  Perhaps you experience this at times yourself.  I know I do.
Think about this as an internal conversation between different parts of your personality.
·         One part is the Confident Professional.  There are things you know how to do well. Play baseball.  Do brain surgery.  Put together dinner parties.  Help people who are in trouble.  Repair cars.  Design airplanes.  Whatever it is, doing it generates certain feelings of security and satisfaction.  You know where you stand, and it’s on the high ground.
·         There’s another part of you who is the Tentative Explorer.  This part of you wants to take on new roles, new goals, new challenges. Sometimes this is forced upon you (the young lawyer who has to start developing business; the doctor who has to manage a staff; the therapist who has to confront a client who isn’t paying; the business owner facing a downturn in the economy).  Sometimes you choose it.  Either way, it’s difficult.
What’s difficult about taking on a new role like this?  You are used to knowing what you are doing, and suddenly you don’t.  You are no longer on the high ground. Suddenly you are climbing the hill, very slowly.  The route is not clear and success is not certain.  It’s hard work. You’re a beginner again.
It’s at times like this when your Confident Professional starts shouting:  “Why are you doing this?  You’re no good at this.  Look at the evidence! Stick with what you know!”
There’s a strong tendency to doubt yourself and turn back.  And if you can’t turn back, fighting the self-doubts can be exhausting.
The solution?  Trust yourself and your ability to grow your capabilities.  Stay on the path long enough to become experienced and confident.
Every explorer, every great success started out as a Tentative Explorer.  After sticking with it, she became a Confident Explorer.  And after sticking with it long enough, she became a Confident Professional in the new role.
The secret?  Hold that Confident Professional voice at bay.  That’s the part of your personality that wants to keep you from exploring, wants to keep you safe.
But ships are not designed for safe harbors, and neither are you.
Trusting yourself means knowing how to keep that part of your personality from dominating your internal conversation.  A large part of how I help people as a coach is to help them manage that internal conversation.
About The Author: Ann Kruse, JD, MSOD, CPCC, ACC, is the creator of The Savvy Advisor℠. She is an executive coach, confidante, and educator who helps her clients catapult their career success by increasing their authentic power and influence in relationships that matter. She is located near Seattle, WA, US and can be reached at or 1-425-391-1882. Her websites are and